Saturated mailing lists are most popular for businesses that want to mail to most addresses in a particular area. Saturated mailing is general in nature and does not offer for extensive personalization or targeting. The fields that are provided for this offer are simply no more than Name, and Mailing Address. However, this list is the most economical and low-cost option.
This type of data is great for mailers as it provides opportunities to receive substantial postal discounts based on the carrier route saturation that is achieved.
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